The Main Street Four Point Approach

The Main Street Four Point Approach
As a unique economic development tool, the Main Street Four-Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.

The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort. There is a committee to represent each of the four points that meets monthly to ensure their goals.

Watch the webinar about the Four points:
https://ctmainstreet.org/2023/08/02/cmsc-webinar-main-street-management-101/

Four Points & Committees

Organization
"Restoring Civic Value"
-Developing & maintaining partnerships and engaging our local institutions and leaders
-Employing strategies for active outreach and engagement to attract people to become involved

Promotion
"Restoring Social Value"
-Organizing events and programming to bring people downtown
-Destination marketing, retail events & promotions

Design
"Restoring Physical Value"
-Historic preservation protection and design guidelines
-Pedestrian orientation & signage for use of the community
-Beautification projects

Economic Enhancement
"Restoring Economic Value"
-Enhancing & diversifying the downtown's economic base
-Working for business retention
-Engaging property owners

Source: Connecticut Main Street Center "An Introduction to CT Main Street Center & The Main Street Approach to Downtown Revitalization" Published January 18, 2017.


Design Committee - Our Design Committee is about restoring downtown's character and identity as the foundation for commercial competitiveness. These physical qualities are what differentiate the downtown area from all other districts. Ultimately, downtown's marketability depends on its unique "sense of place."
Economic Enhancement Committee
Economic Enhancement Committee - Our Economic Enhancement Committee is about strengthening the existing economic base of Windsor Center while diversifying it with compatible, new businesses. Focus is placed not only on existing businesses, but the long-term goal of reconfiguring the mix of goods and services to make Windsor Center balanced, adaptable, and competitive.
Organization Committee - The organization committee focuses on building the civic value of Windsor Center. This includes developing and maintaining partnerships with local institutions and encouraging the public to become involved.
Promotion Committee
Promotion Committee - Our Promotion Committee focuses on marketing Windsor Center's unique characteristics to shoppers, investors, new businesses, tourists and others.

Mission Statement
The mission of First Town Downtown is to position and promote Windsor Center as a premier New England town center that protects and utilizes its proud heritage as the basis for developing vibrant recreational, economic and cultural activity.

Become a member of First Town Downtown and be a part of the growth of Windsor's downtown area and Windsor as a whole! Join or Renew your membership in First Town Downtown, Windsor's Main Street program.